Jan 10, 2017

Creators! Protect & Profit From Your Intellectual Property!: Ep. 237

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Everyone has the right to the protection of the moral and material interests resulting from any scientific, literary, or artistic production of which he is the author. --Article 27 of the Universal Declaration Of Human Rights 

Get excited, JellyVisionaries because you are big-time property owners! As creators, you have intellectual property that if properly claimed and protected, gives you excusive rights that can lead to additional revenue potential through licensing opportunities. 

We breakdown several kinds of intellectual property (IPs) that are relevant to creatives, including copyrights, industrial design rights, trademarks, and trade dress. 

Protecting your intellectual property is just one of the many steps to success through licensing. This is all about combining your artistic vision with something that sells. Be a smARTist! 

 

Resources: 

U.S. Patent and Trademark Office 

U.S. Copyright Office

Licensing Expo May 23-25, 2017 

 

We will have another Jellysode all about licensing in the near future--stay tuned! Are you ready to start protecting your original creations? We hope so! 

If this episode got you psyched, motivated, energized, entertained, etc--we'd love an iTunes or Stitcher review or an email! 

jellyvisionshow@gmail.com

Follow us on Twitter & Facebook too! 

 

  **Our awesome intro/outro music generously provided by the Polyrhythymics and their track Mendo Mulcher. Check out the rest of their music!

 

Jan 5, 2017

Get Customers Addicted To Your Business: Ep. 236

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There are no traffic jams along the extra mile. ~ Roger Staubach

 

A recent experience with the Starbucks and Peet's Coffee apps have us off and running about the importance of the customer experience. Jelly loves Peet's coffee, but Starbucks won her business by delighting her with their mobile app.

Lesson learned! You don't have to have the best product to succeed, but you do need to provide an unforgettable experience that leaves every customer feeling a positive emotion and/or identifying with a posiive quality. 

 

How can you get your customers under your influence and addicted to your business? 

 

  • Use snail mail to give your customer a surprising experience. Isn't it nice to get something other than a bill in the mail? 
  • Keep improving your product instead of pushing existing customers into a bigger sale. 
  • Do something your competition isn't doing. 
  • Create a sticky experience. Modcloth is a great online example! 
  • Do 20% more than what is expected. Always. 
  • Be a generous resource for your clients. 
  • Eliminate any friction between the customer want and the sale. Make it very, very easy to buy from you. 
  • Get personal (this is where small can really compete with BIG)
  • Hang out online with your customers. Complaints online equals priceless intel. Reward your brand evangelists—the ones who are singing your praises on social media.
  • Reward your loyal customers. 

 

**Our awesome intro/outro music generously provided by the Polyrhythymics and their track Mendo Mulcher. Check out the rest of their music!

Dec 27, 2016

Drinking The Rejection Cocktail with Jack Ma: Ep. 235

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"Dear to us are those who love us... but dearer are those who reject us as unworthy, for they add another life; they build a heaven before us whereof we had not dreamed, and thereby supply to us new powers out of the recesses of the spirit, and urge us to new and unattempted performances." - Ralph Waldo Emerson

 

Cheers to rejection!  We do some hero worship of Jack Ma, founder of Alibaba and the 19th riches man in the world who bounced back after a series of brutal rejections. His story can be your story, JellyVisionaries.

Here is Jack Ma's passionate speech to his 17 friends who chose to invest in him despite all his previous failures. Go Jack!

https://youtu.be/Up9-C4_8dVo

Dealing with rejection is a real b*tch, but we can't let the inevitable rejections cripple us--instead, we can use them to be better, stronger, and to accomplish more than we though was possible before the crushing blow.

Toughen up and get back on the path to your success! There is huge opportunity lurking in every criticism, complaint, and kick in the teeth when we can get past our egos and open ourselves to it.

Here is the Letter of Rejection Cocktail Recipe that we fear will make us feel like more of a failure because it looks really hard to make!

 

Some of Jack Ma's Rules for Success:

  • Get used to rejection
  • Keep your dream alive
  • Don't complain, look for opportunities

 

Need to commiserate? Check out http://iheartrejectionletters.com/

Learn more about the Tree of 40 Fruits living art project!

Please check out the street photography of James Prochnik!

Our awesome new intro music generously provided by the Polyrhythymics and their track Mendo Mulcher. Check out the rest of their music!

 

If you like us as much as we like you, please let us know by rating us on iTunes or sending us an email at jellyvisionshow@gmail.com!

 

Dec 2, 2016

Send Interns, Not Potatoes: Ep. 234

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The man who damns money has obtained it dishonorably; the man who respects it has earned it.  -- Ayn Rand
 
 
We are happy to announce that we were awarded Best Podcast in the Best of Gay DC 2016 Awards! Thank you to all who voted--we are so honored!! This changes everything.
 
With all this fame and fortune comes some changes as we ride this wave of momentum! We are looking for interns/volunteers to work with us on The JellyVision Show Podcast! Interested? Email Jelly (Jennifer) at jellyvisionshow@gmail.com with a little about yourself, and what interests you about working on the podcast. We are looking for some very special people.
 
SHOULD WE CHANGE OUR NAME?
We are considering an overhaul of The JellyVision Show brand and could use your help in coming up with a new name. If we choose the name you suggest, you will get a free DC PodFest 2016 T-shirt designed by our friends at Soul and Ink.
 
WHAT DO YOU WANT TO HEAR ON THE SHOW?
We wat to hear from you about the topics you enjoy hearing about as creatives, visionaries, business owners, and creators. We are here for you, so don't be shy about letting us know how we can serve you better. If you send us your feedback, we will send you 2016 DC POdFest T-shirt and a Tim Trueheart sticker too!!
 
Awesome People and Businesses Mentioned In This Episode: :)
 
The Potato Parcel (please don't send one to us)
 
Our awesome new intro music generously provided by the Polyrhythymics and their track Mendo Mulcher. Check out the rest of their music!
 
 
 

 

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