Opportunities Lost In The Dark: Ep. 202
"Don't worry about failures, worry about the chances you miss when you don't even try."--Jack Canfield
This episode is about dark opportunities--the ones that we have no idea we lost. We are thinking about the person who came to your business website, but left because your blog was out of date. The press outlet that considered interviewing you, but lost interest when they discovered you had zero social clout. The existing customers who have no idea of all that you have to offer, so they hired someone else.
It takes a lot of hustle and hard work to ensure that we impress and communicate with current and future customers. There is no room for lazy here.